The Who, What, When, Where & Why of case studies

Why case studies are essential for effective marketing. Let’s consider three basic questions about customer case studies. Are they important, […]

Read more »

The Emperor (or case study) has no clothes!

Case study credibility. It’s bit like the Emperor who thought his new clothes looked wonderful, but actually he had no […]

Read more »

Case studies: the pitfalls

Customer endorsement is seen as one of the most powerful weapons in the marketing arsenal.  Yet, despite being relatively simple […]

Read more »