The Essential Blog
The case study headache
Customer case studies are gold for marketing. But behind every polished, persuasive case study is a process that’s often painful. […]
Read more »The Who, What, When, Where & Why of case studies
This blogs is a 5-step approach to why case studies are key to effective marketing and why you need them. […]
Read more »The Emperor (or case study) has no clothes!
Case study credibility. It’s like the Emperor who thought his new clothes looked wonderful, but had no clothes at all! […]
Read more »Case studies: the pitfalls
Customer case studies are powerful marketing weapons. Get them right and the rewards are multi-fold but sometimes things can go wrong. […]
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