Product Menu
Here is a list of the products that Essential. Communication Matters offers to its clients. Our flexible, modular approach enables clients to pick and mix programme content or products that best fits their needs. Our product menu shows how and why case studies provide foundational content for multiple sales and marketing activities.
Full Case Study Programme
With this product, Essential takes ownership of the complete case study lifecycle from working with clients to identifying customer targets through qualification, creation, review & approval management to final branded output production.
Key elements include:
- Develop an online programme management and control portal
- Work with sales & marketing teams, partners to build a customer target pipeline
- Identify key customer case studies driven by business objectives (marketing campaigns, sector or product/solution promotions)
- Manage case study creation
- Customer interview/filming
- Copy draft/video production
- Manage internal/external reviews & approvals
- Manage production and delivery of final output (branded pdf, video etc.)
Basic Case Study Programme
A product that gives clients the flexibility and freedom to use our service as and when needed. It comprises ad-hoc one-off case study projects or a series of case study projects (i.e. 3-5 over a year). This is particularly useful for smaller business looking to benefit from our expertise cost.
Key elements include:
- Client sources, qualifies and supplies customer details to Essential
- Essential contacts customer, conducts interview, drafts copy
- Essential manages reviews and approvals
- Essential delivers final copy to client
Case Study Slide
A summary of a case study that captures the important points of the story. This could be one or two MS PowerPoint slides or Google Slides incorporating challenges, solution, benefit bullets and key quotes. These are ideal for adding to presentations or used to give prospects a snapshot of the benefits of your products, services and solutions.
Key elements include:
- Content copy from an existing full case study
- Created from scratch
Testimonials
These are standalone customer quotes that can be use out of context of a case study for sales and marketing projects like email marketing, exhibition posters, corporate and product literature.
Case Study-Based Blogs
Positive and successful stories about your customers make great content for a blog. These can be used in multiple ways such as publishing a case study as a blog, ghost-writing a blog for a customer or using content from several case studies to build interesting and impactful blogs.
Case Study-Based White Paper
Most market, industry or topic-based white papers rely on good, high-quality customer case studies to exemplify and lend credibility to the white paper theme. Case studies can also form the foundation of a white paper. For example, selecting two or three case studies in a specific market sector (i.e. education or finance) or featuring a specific technology to build a white paper relevant to the sector or technology subject.
Articles
The press is far more interested in what customers say about a business or organisation rather than the organisation itself. Therefore, a case study can be used as a published article, acting as an example in an article or as a foundation for a journalist to develop their own story.
Bids & RFPs
Like information in the press, nothing champions a business better than positive customer feedback. Customer endorsement in the form of case studies, case study content or testimonials and quotes is an essential part of effective bids and RFPs.
Other channels to maximise case study content
- Social media posts
- Sales and marketing collateral
- Celebrating employment success
- Supporting business partners and channels
